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IndustryMay 8, 20265 min read
VoIP for Retail: Multi-Store Routing, Mobile & Holiday Call Surge
Quick Answer
Retailers use VoIP for one customer-facing number, geo-based routing to the nearest open store, overflow routing during holiday surges, and mobile apps so floor managers don't miss calls. Multi-store chains typically cut phone costs by 50% while improving pickup rates.
The retail routing pattern
Customer dials one number, gets routed to the closest open store, and overflows to a central call center if all stores are busy.
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